"The beginning is the most important part of the work" - Plato

 

LAUNCH CONSULTING

We help you optimise your launch and market share capture through a launch excellence strategy that will generate greater impact

BEST-IN-CLASS

Determine the optimal go-to-market strategy, ensuring rapid market share gain at point of entry. We help your team overcome market hurdles, leverage innovative pricing options and engage meaningfully with all key stakeholders.

COMPLIANCE

Ensure your products' compliance in all selected launch markets. We use our regulatory expertise and monitoring tools to help you navigate complex regulatory and legal landscapes.

IP PROTECTION

Anticipate competitors' actions and assess the risk of IP infringement/ copycats, deceptive comparative advertising and unfair use of your IP. We establish the best mitigation and prevention strategies to optimise your positioning.

FRAMEWORKS

Be launch ready by establishing internal launch frameworks and protocols. We empower your team to assess launch readiness and determine when and how to tailor your launch strategy to local markets.

©2020 by COYA Partners

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